Who would not want ice in the Ice Age?
Technology has grown from strength to strength over the years. This growth has compelled businesses and marketing specialists to, not only consider – but, master online marketing. Thus any individual who wishes to be an exceptional marketing expert, needs strong online marketing familiarity to succeed in this fast-paced industry.
This growth brought by the internet has changed how brands communicate with consumers and it has given the consumers a direct platform to voice out the opinions – the good, the bad and right down to the ugly. In further light of companies, it has given companies greater and faster understanding of their consumers; what they love, what they do, and the events which they attend. What is incredible is that companies now have access to the content of conversations held by their consumers, something companies previously did not dream of. With search engine optimisation, clients can now find you even when they were not aware that needed your service. For example when you Google search: online marketing – website design, Net Age appears. Then you cannot help notice that their services is exactly what you need. The idea of SEO is to be the one that ‘pops-up’ every time someone searches for what you specialise in and dominate the online environment such that consumers may recall your services even before they open their laptops or desktops. This changes the psychology of marketing a bit too as consumers can easily recall your brand without direct stimulus just because they have been seeing your brand and hearing about it all over their everyday online experience.
According to Millward Brown in a recent conference on Marketing Research in the Mobile World, 34% of respondents in the US, research products on their phones for an hour or more before making a purchase. In South Africa, 88% of this is done using online mobile and this will only progress as time passes. With so much power and influence that the internet has over consumer purchases, it is clear that we now live in the Internet Age and those who do not see the significance of being online face the risk oblivion.
